A well-crafted and engaging Mission Statement can help boost goal achievement and company success. Although many companies create a powerful mission statement, they fail to incorporate it in their daily routines. Here’s a couple of tips to help leaders create energy around your company’s mission statement.
- Keep your mission statement visible. If in a building, put it in places where people gather. If remote, use it as an email footer or as a closing slide in a presentation.
- Help employees draw a clear connection between what they personally do at work to the overall company mission. This gives purpose and meaning to their contribution and also increases ownership and accountability.
- Consider your mission when making decisions. Always ask, “Will this action or decision support my mission statement?”
- Link goals to your mission statement so employees can clearly see a connection between goal outcome and your company mission.
- Link employee performance goals to mission outcomes. This helps them understand how what they do supports the company mission.
When leaders buy into and own the company mission, it sends a powerful message of alignment and teamwork that enables organizations to achieve everyday excellence.
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